SEO agencies promise results, but finding one that delivers both transparency and measurable growth can feel overwhelming. Many businesses struggle to separate real expertise from empty buzzwords or generic dashboards.
I've spent years reviewing agency platforms and tools, and I've seen how LinkGraph stands out with its blend of proprietary technology, editorial link building, and a strong focus on client education. Their SearchAtlas platform, in particular, brings campaign data, site health, and backlink performance into one clear view—no more piecing together scattered reports.
In this guide, I'll break down LinkGraph's company background, core philosophy, and the exact services they offer. You'll get a close look at their link building process, the SearchAtlas platform, and supporting tools, plus real user feedback—both the wins and the pain points.
By the end, you'll know how LinkGraph compares to other agencies, what kind of ROI clients actually see, and whether their approach fits your goals. If you're weighing your next SEO investment, this article will give you the clarity you need to make a confident decision.
What is LinkGraph SEO?
Company background and mission
Let’s start with the basics. LinkGraph launched in 2018, establishing its home in New York City. It began as a boutique agency but quickly expanded, now supporting clients across at least eleven US states and serving businesses with international reach.
By 2023, they’d grown to 29 employees, and just two years later, they’d hit 37. That kind of steady growth says something about momentum.
Guided by founder Manick Bhan and an executive team skilled in SEO strategy, creative direction, and technology development, LinkGraph has built a portfolio that’s truly versatile. They work with everything from scrappy startups to global giants, making sure their solutions fit any business scale.
But here’s what sets them apart: LinkGraph stands out for its use of AI-driven SEO. The agency pops up in industry rankings as an innovator and has picked up several awards along the way, earning the “award-winning” label.
Still, awards are just the start. The real focus is on transparent, technology-enabled, results-focused SEO. LinkGraph’s mission is about building real, meaningful organic growth and helping clients understand the “why” behind every strategy, so they can build search authority and long-term revenue.
We’re very transparent with our clients. We show them everything we’re doing, and we explain why we’re doing it. This builds trust and helps them understand the value of our work.
Core philosophy and approach
So, what actually makes their approach different? LinkGraph blends a data-driven strategy with creative expertise from seasoned SEO professionals. That combination shapes every campaign.
The secret weapon? Their proprietary SearchAtlas SEO software. Think of it as a Swiss knife for SEO: real-time data collection, thorough site audits, and campaign planning all in one place.
In practical terms, SearchAtlas covers keyword research, topic clustering, technical health audits, and performance tracking. All of this can be customised for any client’s unique industry needs.
But it’s not just about the tech. The numbers and insights are always interpreted by real people—seasoned strategists who adjust campaigns and make sure everything is tailor-made. This partnership between tech and expertise gives LinkGraph the agility to react to algorithm changes and scale from small startups to multinational brands.
Transparency, client education, and measurable outcomes
From the first SEO audit, transparency remains a central pillar at LinkGraph. Clients enjoy actionable reports, visual dashboards, and routine reviews in SearchAtlas—all focused on keyword positions, technical health, backlink quality, and actual organic growth.
Education is a major focus too. Clients receive full SearchAtlas access, frequent strategy sessions, and clear explanations for each recommendation. Their blog and resources centre break down even the most technical subjects.
When it comes to tracking progress, LinkGraph uses precise KPIs from day one. Results are measured across backlink quality, site health, and organic traffic. That level of clarity makes for informed decision-making—and ultimately, a stronger, long-term partnership.
Overview of LinkGraph SEO services
Link building services
Let’s start with how LinkGraph tackles link building. Their approach cleverly balances manual outreach with in-house automation. Instead of scattering links across directories or sketchy link farms, they target editorial link placements—the kind that appear in actual content, on respected websites, and truly make sense for the client’s niche.
Here’s how it all unfolds. They kick off with automated prospecting: their proprietary SearchAtlas platform combs the web for a wide pool of promising sites. Once they’ve spotted domains with a solid Domain Rating, real organic traffic, and quality content, the outreach moves into a manual phase—genuine, personalised messages land in the inboxes of site owners.
The end goal? Links that aren’t shoved into random sidebars or dumped in directories. Instead, every link is nestled in editorial content that’s contextually relevant. That’s the difference between editorial placement and those recycled, volume-driven tactics that Google has warned about for years.
The process itself is pretty structured, almost like clockwork.
- Prospect Identification
Spot high-authority, niche sites via SearchAtlas, checking Domain Rating, organic traffic, and content quality. - Manual Outreach
Send tailored outreach, asking for collaborations or guest posts that fit the client’s strategy. - Editorial Placement
Secure contextual backlinks embedded in genuine content—not sidebars or spam directories. - Quality Assurance
Each link passes a check for context, trusted domains, natural anchor phrases, and white-hat compliance.
This sequence ensures backlinks will stand the test of time. They’re designed to deliver genuine SEO value and always follow established Google guidelines.
Early learnings from our 2025 benchmark data are quantifying the significant long-term value of editorial backlinks, revealing a clear and growing performance gap compared to lower-quality directory or spam links.
Now, here’s what makes LinkGraph’s offering stand out: their real-time dashboard inside SearchAtlas. Clients can drop in anytime and view the latest wins—new backlinks, shifts in domain rating, and anchor text diversity. If a link drops off or is flagged as spam, everything’s documented and easy to follow up on. Each placement comes with its publication URL and DR rating, so you always know where your SEO strategy stands.
Sometimes the impact is pretty remarkable. Take the SaaS client who ran a six-month campaign with LinkGraph: they saw an 87% increase in organic traffic, all thanks to securing high-authority backlinks (think Domains with DR 70+). You see numbers like that repeat again and again in their client stories and data sets.
There’s flexibility too. Startups get growth-focused outreach tuned for niche relevance, while bigger enterprises and agencies tap into volume, authority, and wider topical coverage. Those agencies looking for white-label options? They get the whole workflow and dashboard—custom-branded, of course—so they can offer editorial link building and reporting under their own name.
This white-label set-up also means no one has to hire extra staff or build reporting tools from scratch. Agencies can provide transparent SEO campaigns with measurable KPIs, keeping their clients in the loop every step of the way.
So, that’s LinkGraph’s link building playbook—every step structured for transparency, sustainable results, and actual value, not just numbers on a spreadsheet.
LinkGraph’s Technology: Inside the SearchAtlas Platform and Tools
Let’s take a closer look at what really drives LinkGraph’s technology and why it matters for both everyday marketers and agencies. Their solutions go beyond the typical—fusing proprietary tech, smart features, and real accessibility into a system anyone can understand.
What is SearchAtlas?
SearchAtlas isn’t your average SEO dashboard. Instead, it’s a centralised control centre where every essential tool is stitched together—keyword research, technical site audits, competitor analysis, and content optimisation all in one place.
From the moment you log in, you’re presented with real-time reporting. Keyword rankings, site health, backlink performance—all at a glance. No more juggling multiple platforms or trying to patch data gaps with spreadsheets.
The real competitive edge lies in this unity. Rather than paying for three or four separate SaaS subscriptions, you get practical solutions stacked neatly in a single interface. Generating reports, once a laborious task, becomes a matter of clicks.
You’ll notice the difference immediately. Technical audits finish in minutes, flagging crawling, indexing, or page speed problems before they spiral into bigger issues. That means problems get solved ahead of search engine penalties, keeping your rankings secure.
Agencies especially benefit—dozens of fully branded reports can be rolled out for many clients in just hours, cutting down on manual work. Individual marketers receive pro-level insights without needing enterprise resources.
Supporting Proprietary Tools: Precision in Practice
But LinkGraph doesn’t stop at the main dashboard. There’s a suite of specialist tools built to work seamlessly with SearchAtlas, each providing unique value.
Take the Backlink Analyzer: think of it as X-ray vision for your backlink profile. You find vulnerable backlinks, anchor text issues, and get a clear snapshot of overall health—well before Google’s algorithm might flag problems. Then there’s the Content Optimiser, offering live feedback on readability, keyword choices, and semantic improvements. Those aren’t generic “best practices”: they’re real, tactical suggestions that help content outperform competitors.
For users, this means practical guidance—not just vague checklists.
Accessibility and Integration Options: Flexible by Design
Here’s one more thing: SearchAtlas is designed to be accessible. There are no hurdles with contracts or restrictive pricing.
Freelancers, in-house teams, and agencies can all access the platform, tailored to their scale. The tools integrate with Google Analytics and Search Console and support white-label branding. Agencies get the benefit of automated tracking, while clients can monitor their own dashboards.
It’s like having a versatile command centre that grows with your workflow. You’re never boxed in by rigid systems; instead, you’re equipped to flex as you scale.
By delivering instant data, actionable recommendations, and automation, LinkGraph’s technology transforms manual SEO tasks into a streamlined, insight-driven workflow. It really does reshape how SEO teams make performance changes—and gives every user the power to move rankings forward.
User Experiences and Feedback: What Are Real Clients Saying?
Positive User Feedback
Curious what real clients think about LinkGraph? The most common praise is campaign transparency. The SearchAtlas dashboard gives users real-time insight into backlink status, keyword gains, and site health, meaning agencies and marketers genuinely know where things stand.
But this isn’t just about dashboards. Clients highlight editorial backlinks on quality sites making a real difference—think significant jumps in rankings and domain authority. One e-commerce business even saw an 87% increase in organic visitors within six months. Feedback about measurable ROI is echoed across businesses large and small.
The versatility of SearchAtlas gets a lot of love, too. It’s a central spot for tracking, keyword research, and competitor analysis. Whether you’re a technical pro or just getting started, onboarding is often called “very intuitive,” with resources easing the way.
Constructive Criticism and Common Pain Points
Of course, there are a few challenges. Price comes up often for small businesses. Some see it as a great investment for the depth of reporting, but others admit it’s “not a fit for every budget.” Generally, satisfaction is higher with bigger, growth-hungry brands.
First-timers sometimes face a learning curve when starting with SearchAtlas—especially those with little SEO background. Still, support services win praise: “The training helped a lot” is a frequent comment from reviewers.
Communication receives mixed reviews. Standard packages are well managed and proactive, but clients running complex or custom campaigns sometimes experience slower communication, especially in detailed white-label scenarios.
| Pain Point | Description |
|---|---|
| Price/Value | Costs more; best value goes to growth-focused or larger brands. |
| Onboarding | Initial learning curve for beginners or non-specialist users. |
| Communication | Slower updates on complex or tailored campaigns. |
Overarching Reputational Themes
Zooming out, LinkGraph is known for transparency, technical expertise, and genuine results—earning spots on MarTech’s 2024 Top SEO Agency list. It’s ideal for ambitious brands or agencies that want advanced strategy and detailed reporting. For newcomers or those with a tight budget, the early hurdles are real, but scaling brands tend to see lasting value.
Understanding LinkGraph’s pricing and value proposition
How pricing is structured
Let’s talk about how LinkGraph sets up its pricing, because their approach is refreshingly flexible. Instead of locking businesses into fixed bundles, they tailor each quote to what you actually need—whether that’s a focused campaign or a full-scale SEO overhaul.
You pay for the services that make sense for your goals. Small businesses aiming for a handful of relevant keywords might see fees around $500 per month, while larger, multi-location brands with more complex demands can expect monthly costs between $5,000 and $20,000. And if you’re just looking for a one-off audit, that usually starts at $1,000.
Price points shift depending on factors like keyword volume, backlink requirements, content workload, technical challenges, and industry competition. So, whether you’re a retailer focused on local rankings or an agency managing a suite of clients, there’s a package to fit.
SearchAtlas platform pricing
SearchAtlas unlocks another layer. The basic subscription kicks off at roughly $250 a month, covering analytics and site audits. The higher tiers—favoured by agencies or larger brands—bring automations, content optimisation, and robust multi-site reporting. This means agencies can support multiple clients, all with branded dashboards, and those dashboards adjust according to your needs and scale.
White-label and custom reporting make it easy for agencies to grow without the hassle or cost of building their own toolkits. As your client base expands, costs scale to match, creating efficiency without extra overhead.
Comparison to other agency models
So, how does LinkGraph compare out there? They’re positioned in the mid-to-premium segment. Budget agencies might offer services starting at $199 a month, but LinkGraph’s sweet spot—$2,500 to $20,000 per month—is aimed squarely at brands prioritising tailored strategy and measurable growth.
What’s the real difference? LinkGraph’s focus is bespoke strategy paired with in-house technology and fully managed execution—not just basic link-building or audits. Fast-growing companies needing content, technical, and link services benefit most from this depth.
Transparency is central. The SearchAtlas dashboard gives real-time feedback on rankings and backlinks, which clients say is essential for showing return on investment. For agencies looking to grow without hidden costs or complicated tools, LinkGraph’s approach could be the turning point.
LinkGraph SEO vs. the competition: Feature matrix and decision factors
Comparison table: LinkGraph vs. key competitors
Curious how LinkGraph compares alongside other major SEO agencies? Lining everyone up makes the differences much easier to see.
Below is a quick-glance table that highlights each provider’s core services, technology, agency support, pricing, and where each one stands out.
| Provider | Core Services | Proprietary Tech/Reporting | White-label Support | Pricing (USD, monthly) | Focus |
|---|---|---|---|---|---|
| LinkGraph | Editorial links, content, technical, audits, strategy | SearchAtlas: dashboards, automation, content tools | Custom-branded dashboards | $500–$20,000+, platform from $250 | All sizes; customisation, agencies |
| The Hoth | Links, content, local SEO, PPC | Basic dashboard | Bulk pricing | $199–$5,000+ | SMBs, agencies, fast scaling |
| Outreach Monks | Guest posts, niche edits, content | Standard dashboard | Agency discounts | $60–$2,500+ | Bulk outsourcing, agencies |
| FatJoe | Links, content, blogger outreach, PR | In-house dashboard, tracking | Branded white-label | $45–$5,000+ | Agencies, freelance marketers |
| Page One Power | Editorial links, custom outreach | Custom reporting, managed | Tailored for enterprise | $1,750–$10,000+ | Regulated/complex, high-touch |
| Stellar SEO | Link building, technical, outreach | Manual audits, reporting | On request | $1,500–$15,000+ | Authority, complex clients |
What really stands out here? All these agencies cover core SEO, but LinkGraph’s SearchAtlas brings automation, campaign transparency, and clear, actionable reporting in one dashboard.
The Hoth, Outreach Monks, and FatJoe stand out for speed and volume—great if you want fast, cost-effective delivery.
Page One Power and Stellar SEO are more hands-on, focusing on compliance and tailored strategies in challenging industries.
Areas of differentiation
Here’s where the lines are drawn.
SearchAtlas pulls everything together: audits, optimisation, and reports in a single platform.
The Hoth and FatJoe keep it light and fast, ideal for businesses chasing quick, high-volume results.
Page One Power and Stellar SEO prioritise detailed, manual outreach, which pays off if you need regulatory confidence or a truly custom strategy.
Editorial link building separates the pack.
With LinkGraph, Stellar SEO and Page One Power, you get contextual, white-hat placements—the gold standard for compliance and trust.
High-volume agencies push out templated outreach—effective for speed, but less personal.
LinkGraph and FatJoe are top picks for agencies wanting robust white-label features, while LinkGraph and Page One Power shine for strict compliance.
If you just want rapid, scaled outreach, FatJoe and The Hoth deliver, but with less fine-tuning.
Where AI-driven agency platforms fit in
AI-led agencies, like SEOSwarm, use AI agents that handle research, writing, and publishing inside an agency dashboard.
AI-Powered
SEO Content Strategy
See the AI platform that's replacing entire content teams
(with better results).
It’s perfect for SaaS and brands demanding bulk content with little manual effort.
Blog-in-one-minute offers instant, SEO-ready blogs, letting you launch quickly without developers.
AI platforms prioritise volume and speed—great for testing, but sometimes less control over quality and compliance.
Choosing the right type of SEO provider for your context
- LinkGraph, Page One Power, Stellar SEO
For compliance, tailored strategy, and depth. - FatJoe, The Hoth, Outreach Monks
For budget-friendly, high-speed fulfilment. - SEOSwarm
Managed, AI-powered campaigns at scale. - Blog-in-one-minute
Instant blogs, ready to go.
Many pair agencies for core work with AI tools for scale or testing.
Match your choice to your blend of scale, compliance, and customisation.
Pros and cons for businesses considering LinkGraph SEO
Key benefits
- High-quality editorial links
LinkGraph delivers contextual backlinks on pre-vetted domains, ideal for brands seeking lasting search growth and recovery from previous SEO penalties. - Advanced tools and transparent reporting
The SearchAtlas platform provides real-time campaign and keyword tracking, so you always see progress and ROI with clear, granular data. - Service and campaign flexibility
With both targeted guest posts and full SEO retainers, there’s an option for every need—agencies can even white-label dashboards for their clients. - Strong measurable outcomes
Case studies show large increases in organic visits and higher keyword rankings, like a SaaS client’s 87% traffic growth in six months. - Education and support
Clients get onboarding guidance, live support from account managers, and knowledge base access, making advanced SEO strategies much more approachable.
Potential drawbacks
- Premium pricing
LinkGraph costs more than budget options, targeting brands wanting expert-led campaigns and measurable ROI over simply the lowest price. - Learning curve for advanced tools
If you’re new to SEO, mastering SearchAtlas can take some time—but there’s support every step of the way. - Longer turnaround for custom projects
Complex outreach and editorial placements can take longer than bulk link sellers or quick-fix platforms. - Variable review sentiment
While most feedback is positive, some clients mention missed deadlines or uneven link quality in unique or custom campaigns. - Pricing transparency and onboarding hurdles
Proposals are custom, so you won’t find instant package prices—businesses wanting DIY packages might find this a hurdle.
What’s the bottom line? LinkGraph suits ambitious brands ready to invest in transparent, expert-driven SEO. But if your aim is quick, low-cost fixes, this agency probably isn’t the best fit.
Case studies: Typical outcomes and ROI for LinkGraph clients
Sample client outcomes
So, what kind of results do LinkGraph clients experience? The outcomes are both eye-catching and wide-ranging.
Picture a SaaS startup with low domain authority; LinkGraph tackled technical SEO, created hyperlocal pages, and landed crucial editorial links. In just four months, they reached top 10 keyword rankings, doubled organic traffic, and monthly recurring revenue jumped by 40%.
For a midsize ecommerce DTC brand, it was all about page optimisation, enhanced user experience, and strong backlinks. The payoff? Organic visits soared by 68% and conversion rates climbed 33% over the year.
Agencies using LinkGraph’s white-label dashboard have seen session durations grow by 37% and a 42% increase in referring domains—making client retention far easier.
Even in regulated sectors such as finance, tailored E-E-A-T content and local SEO yielded nine new first-page rankings and a 29% boost to qualified leads.
Industries served and common success metrics
LinkGraph works with healthcare, ecommerce, SaaS/lead-gen, finance, legal, and multi-location agencies.
Across these fields, clients typically see 20–80% organic growth, top 3–10 keyword rankings, 15–40% more conversions, and engagement jumping 25–60%.
The SEO Marketing Benchmark Report for 2025 provides early learnings and analysis on the typical organic growth, conversion, and engagement rates achieved by businesses using advanced SEO strategies.
Every improvement is tracked in real time using the SearchAtlas dashboard, ensuring transparent, ongoing optimisation.
How to decide if LinkGraph SEO is right for your business
Matching business goals to service strengths
Deciding on an SEO partner isn’t just box ticking—it’s about pinpointing what you genuinely need. LinkGraph stands out for expert-led strategy and deep analytics, making it ideal for organisations seeking campaign visibility and detailed reporting. But not every business requires this custom approach.
If you care more about speed and scale or want maximum cost-efficiency, AI-powered platforms could be your best bet. Those who prize instant blog content or wide-scale outreach—think SEOSwarm and blog-in-one-minute—naturally prefer streamlined, automated solutions.
- When to prioritise customisation, analytics, or editorial link focus
Perfect for competitive industries, technical audits, proactive support, and quality editorial links to boost authority and compliance. - When to consider automation or instant SEO (SEOSwarm, blog-in-one-minute)
Suited for tight budgets, internal teams, or when quick, high-volume content is key—great for instant blogs or fully managed AI campaigns.
So, ask yourself: do you need a bespoke strategy layered with analytics and support, or would quick automation at scale drive better results? Matching your goals to your provider’s strengths is how you unlock sustainable SEO growth. The best agency fits your style—and your vision for where your business is heading.
Blog-in-one-minute
Add a fully SEO-optimised blog to your website with just 2 lines of code.
Learn more
My Final Thoughts on LinkGraph SEO
Real SEO progress isn’t about chasing the latest hack—it’s about building authority, clarity, and trust over time. LinkGraph’s blend of transparent strategy, editorial link building, and the SearchAtlas platform gives you more than just numbers; it delivers real insight and measurable growth.
If you’re ready to move beyond surface-level tactics, here’s my advice: audit your current SEO needs, weigh the value of expert guidance, and decide if you want a partner who prioritizes both results and education. For brands seeking sustainable growth, LinkGraph’s approach—combining technology and human expertise—offers a path to long-term search success.
SEO is never static. The smartest businesses keep learning, measuring, and adapting. Choose a provider that grows with you, not just for you. The right partnership turns every search challenge into a new opportunity for your business.
- Wil
